Built for PMU salons that want their own brand, their own data, and predictable, flat pricing.
| Features | PMU Sync | Vagaro | Fresha | GlossGenius | Boulevard |
|---|---|---|---|---|---|
| Branding | ✔ 100% your branding (white‑label) | Platform branding | Platform branding | Platform branding | Platform branding |
| Pricing Model | $197 flat (unlimited staff) | $25/staff + add‑ons | Free/low base + fees | Flat + team add‑ons | Premium (per location/staff) |
| Marketplace Exposure | No marketplace (you own your traffic) | Vagaro marketplace | Fresha marketplace | Limited | Limited |
| Mobile App / Portal | Branded client portal (mobile‑friendly) | Vagaro app (platform‑branded) | Fresha app (platform‑branded) | GlossGenius app | Boulevard app |
| Deposits & Balances | Online deposit + in‑person balance | Yes | Yes | Yes | Yes |
| Consent & Intake Forms | ✔ e‑sign + store in client profile | Limited / plan‑dependent | Limited | Limited | Limited |
| Dynamic Client Dashboards | ✔ Invoices, rewards, notes, artist | Standard client view | Standard client view | Standard client view | Standard client view |
| Staff Dashboards (Earnings) | ✔ Artist schedule + earnings | Yes | Yes | Yes | Yes |
| SMS & Email Reminders | ✔ Branded (client + staff) | Yes (tier/limits) | Yes | Yes | Yes |
| Loyalty & Rewards | ✔ Configurable points | Add‑on/limited | Offers/promos | Built‑in | Advanced (premium) |
| Rebooking Automations | ✔ Service‑specific (brows/lips/etc.) | General reminders | General reminders | General reminders | Advanced (premium) |
| Review Handling & Publishing | ✔ Publish on Google/FB/your site | In‑platform focus | Marketplace/platform | In‑platform focus | In‑platform focus |
| POS / Payments | Stripe/PayPal/Auth.net/Braintree | Own processing & hardware | Own processing & terminals | Own processing & reader | Own processing & kits |
| White‑Label Ownership | ✔ Yes | No | No | No | No |
| Learning Management (LMS) | ✔ Courses for staff/paid workshops | ✖ Not offered | ✖ Not offered | ✖ Not offered | ✖ Not offered |
| Contracts & e‑Signatures | ✔ Dynamic Docs + e‑sign | Limited | Limited | Limited | Limited |
| File Sharing / Client Drive | ✔ Aftercare, prep guides, media | ✖ Not typical | ✖ Not typical | ✖ Not typical | ✖ Not typical |
| Client Messaging (Secure Chat) | ✔ Portal chat | Limited | Limited | Limited | Limited |
| Custom CRM Fields | ✔ Allergies, pigment notes, photos | Basic | Basic | Basic | Advanced (premium) |
| Memberships / Subscriptions | ✔ VIP/brow clubs, recurring | Limited | Limited | Limited | Limited/Premium |
| Email Marketing & Automations | ✔ Segments, drips, triggers | Basic campaigns | Basic campaigns | Basic campaigns | Advanced (premium) |
| Client Circles & Segmentation | ✔ By service, spend, rewards | Limited | Limited | Limited | Advanced (premium) |
| Proposals & Estimates | ✔ For trainings/events | ✖ Not typical | ✖ Not typical | ✖ Not typical | ✖ Not typical |
| Payments | ✔ Stripe, PayPal, Auth.net, Braintree | Own processor/hardware | Own processor/terminals | Own processor/reader | Own processor/kits |
| Accounting | ✔ QuickBooks Online | Limited | Limited | Limited | Limited |
| Calendar Sync | ✔ Google Calendar & Outlook | Limited/varies | Limited/varies | Limited/varies | Limited/varies |
| Video Calls | ✔ Zoom | ✖ Not typical | ✖ Not typical | ✖ Not typical | ✖ Not typical |
| SMS Provider | ✔ Twilio | Built‑in SMS | Built‑in SMS | Built‑in SMS | Built‑in SMS |
| Email Delivery | ✔ SMTP (SendGrid/Gmail/etc.) | Built‑in | Built‑in | Built‑in | Built‑in |
| Zapier | ✔ Connect 5,000+ apps | ✖ Closed | ✖ Closed | ✖ Closed | ✖ Closed |
| API Access | ✔ Webhooks + API | ✖ Closed | ✖ Closed | ✖ Closed | ✖ Closed |
Tip: On mobile, use the tabs to switch competitors.
$197/month — unlimited staff & clients
$997 setup — branding, onboarding, and your PMU services pre‑built
Choose only what you need. Add or remove modules anytime — no lock‑in, and everything stays on your brand.
How bookings, deposits, reminders, loyalty, and rebooking work together — fully branded and flat‑priced.
Artists, owners, front desk, and clients — each gets exactly what they need without clutter.
Schedule, client notes, and daily totals at a glance.
Branded login to book, reschedule, view invoices, and track rewards.
Revenue, deposits, day‑of totals, and rent/commission per artist.
Central calendar, confirmations, and quick follow‑ups to reduce no‑shows.
Points for visits, reviews, and referrals; nudges by PMU service lifespan.
Collect reviews on channels you control (Google/Facebook/your site).
“Since switching, we save hundreds monthly and finally own our reviews. PMU Sync makes everything smoother.”
— Owner, Brow & Beauty Studio
“Our no‑shows dropped with the SMS reminders, and clients love the rewards.”
— Director, Permanent Makeup Lounge
“Setup was fast, and the branded portal feels truly ours.”
— Founder, Aesthetics Collective
Give clients one simple link (your domain) to pick their review site — Google, Facebook, or your website. We set it up and keep it on‑brand. No extra cost.
You’re free to publish reviews anywhere you choose — this hub simply makes it easy for clients to get there, under your brand.
Just one flat rate for unlimited growth — with your branding and your reputation fully in your control.
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Social Media Management — Done For You, Reported In‑Platform
We plan, design, schedule, and report on your social posts across Instagram, Facebook, TikTok, Google Business & YouTube — all tracked inside your PMU Sync dashboard. One monthly fee, clear deliverables.
What’s included each month
What you’ll see in your dashboard